Hello all,
I seem to be talking "Google" a lot during these times, but what else can I do with all the stuff I keep finding about this behemoth website?
Today for instance, I found something pretty amazing. I was going through my search stats, when I found a keyword "INDIAN BYBY NAMES" through which a person came to Blogging India. Now that was pretty weird, since I had no idea what the keyword was all about. So I decided to search for it and guess what I found?
I have reason to believe that Google is using the aid of pronounciation(pronunciation) to better refine its searches. Google used the pronounciation of "BYBY" and matched it with "Bye Bye". And then, it searched for and highlighted pages having the term "Bye Bye" rather than "BYBY". Never before have I seen it happening, and it didn’t work for a few other combinations I tried, but nevertheless, the fact remains, it equated one search term, with the other, without a command from the user.
Again fascinating in this same query is that search terms are never sliced to find a match. i.e. If you search for "multiplayer", you don’t get results for "multi" and "player", or for "mul" and "tiplayer". Here, you can see that "Indian" has been substituted with "India" and "Names" with "Name". Of course, Google had mentioned earlier that it would consider plural results when we searched for singular queries, and vis versa. So that explains the "Name" result. But what about "Indian" being substituted with "India" in a search result?
Don’t believe me? Try searching for "baba black sheep" on Google. You get results on "Baa Baa Black Sheep", and the search engine doesn’t show a correction("Did you mean…").
Now does this mean that Google is experimenting with pronounciation search? Its a field I’ve never heard of before, nor have I heard of search engine experts talk about it. Would it be an innovative break for all those words which have different pronounciations throughout the world? We shall wait and see.
But one thing is for sure, if Google is indeed playing with pronounciation search, they are heading the semantic way. And a slight amount of semantic search mixed into the present Google formula could make it a lot better.
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