Hi all,
Alexa (www.alexa.com) is a search engine, website directory and rankings website powered by Amazon Inc. It was started in 1996 and it received favourable response, and held its state as one of the most used search engines, globally.
But, in the last few years, Google grew to be the behemoth it is now. Google’s technology, power, speed and accuracy overshadowed all others. It put prominent search engines like MSN and Yahoo into developing mode. But Alexa, had neither the resources or the brains or the patience. So they simply shifted their focus, and tried to cash in on the next best thing. Ranking websites and providing stats, while being notoriously profit based.
Controversy after controversy follows Alexa. But today, their rankings are used by advertisers and many others to define the quality of the website, fully knowing that Alexa is incorrect, and baseless.
There aren’t many articles on the internet which provide you information on Alexa, and how to influence Alexa rankings. A few existing articles are notoriously incorrect, and is based on profit making, rather than service providing.
Thus, I decided to feature a 3 post series on Alexa. Christened “The Alexa Code”, this 3 part series will help you to understand what is Alexa, why Alexa is incorrect and baseless, and methods to improve your Alexa rank in legal as well as twisted(
) methods.
The articles will deal with the following topics(links will be added when the articles are published) -
1) What is Alexa? What are Alexa rankings? What are the rankings based on?
2) Why is Alexa biased, incorrect and baseless? But then why is it used? How will it help me?
3) How can I improve Alexa rankings? Alexa plays dirty, so can I play dirty with Alexa? What are the “twisted” means to improve Alexa rankings?
You can expect these articles in the days to follow. By the time you’ve read all three articles, I expect you to be competent in Alexa technology, their rankings system, why they’re baseless, and how to efficiently “tweak” and manipulate the Alexa rankings.
So watch out for PART I of the 3 part series… Coming soon…
Technorati Tags: alexa, rankings, the alexa code, improving alexa ranking
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