Hello all,
Google Inc. announced their definitive agreement to acquire DoubleClick Inc. for $3.1 billion in cash. The acquisition will combine DoubleClick’s expertise in ad management technology for media buyers and sellers with Google’s leading advertising platform and publisher monetization services.
Earlier, BloggingIndia had reported that Google and Micrsoft were eyeing DoubleClick with extremely extravagant bids. It looks now as if Google has survived the race
More on the item on Yahoo Biz.
Technorati Tags: google, acquire, doubleclick