Hi all,
The first ever Consumer Generated Marketing enterprise, PayPerPost, tried to pull off its best ever joke on April Fools Day, yesterday. In an unprecedented move, Ted Murphy, CEO of PayPerPost typed in an article to the PayPerPost Blog with the title ” PayPerPost to Acquire TechCrunch”.
TechCrunch, as you all know, is one among the top 5 blogs in the world. Its author, Michael Arrington, is a VERY well known figure in the blogosphere, and yes, Arrington was PayPerPost’s No.2 critic right from the start (The No.1 being Scoble 
).
I dare say that many “posties” must have believed this story on the blog, and must have rushed in their congratulations to Ted on having acquired one of the world’s most populous blogs, and for beating their critic to boot, only to have received a cheery “April Fool!” in return 
The post went on like this -
Sunday, April 01, 2007
PayPerPost to Acquire TechCrunch
I am pleased to announce that late last night Mike Arrington and I came to an agreement whereby PayPerPost will acquire TechCrunch
and all related “Crunch” properties. I am well aware of the irony of
this situation given Mikes comments about PayPerPost in the past. This
comes on the heels of TechCrunch’s acquisition of FuckedCompany, which
was already in progress and will be part of the deal. Through it all we
have been able to come to an agreement whereby Mike will continue to
run the Crunch sites but PayPerPost will be able to leverage the site
for its advertisers. As a result of this merger, we will soon be
launching a new “PayPerCrunch”
feature, whereby Advertisers will be able, at our customarily low
prices, to leverage the journalistic talents of Mr Arrington and his
staff to fully promote our customers products and services.Mike and I are now BFFs, don’t be surprised if you start seeing pictures of us partying together in Vegas.
This came as quite a shock, since Ted and Arrington were daggers drawn ever since the dawn of PayPerPost. But its like a “kick in the ass” for Arrington, who must have been shocked out of his wits when he say his worst enemy proclaiming that they had procured his beloved!
I guess that the shock is yet to sink in, since the particular blog post has only around 5 comments! I’m waiting to see what happens when the message sinks in 
But anyway, GREAT JOB TED!
Technorati Tags: techcrunch, payperpost, acquired, april, fools, consumer, generated, marketing
